Race to the Cloud

Race to the Cloud is the fastest way to innovate and personalize experiences. Under this theme our campaign goal was to translate a standard racing sponsorship into a meaningful campaign for new logo cloud migration prospects and existing prem customers. The sponsorship included a Genesys IndyCar, driven by James Hinchcliffe in the Indy Grand Prix and Indy 500 and was supported with broadcast, digital pre roll, social and OOH. Unfortunately, the COVID shutdown meant that we had to scale back many of our production plans, but my creative team was able to pivot quickly and create impactful and engaging content with limited resources.