I’m a military brat, born in SoCal currently residing in NorCal by way of multiple stops in the southeast and far east—with lots of travel in between. I mention this because the exposure has fundamentally informed my values, communication style, aesthetic, cultural appreciation and most importantly my diet.

Professionally, I’m an agency-bred creative with over 10 years in-house experience leading Brand and Creative for some of the top tech companies including Salesforce, Genesys, Drift and Snowflake.

Prior to going in-house, I cut my teeth at several award winning agencies on a broad range of B2C and B2B brands including: Microsoft, HP, Cisco, Electronic Arts, Lucas Arts, Toyota / Scion, MINI, and Converse to mention a few. During this time, I developed a solid mindset for strategy and messaging. Working on countless briefs, messaging frameworks / platforms, competitive analyses, naming projects, etc. I’ve carried this discipline with me ever since and applied it to countless projects during my in-house tenure.

Over my 15+ years of leading and building teams in both the agency and in-house environments, I’ve developed a well-rounded set of core skills to effectively lead marketing efforts and drive success, including but not limited to following:

Strategic thinking and vision: The ability to develop long-term, innovative marketing strategies aligned with the company's overall business objectives. A creative executive should have a clear vision for positioning the brand, product, and services in the market.

Brand building and storytelling: Exceptional branding and storytelling abilities to craft compelling narratives that resonate with the target audience and differentiate the company's offerings in the competitive tech/SaaS landscape.

Data analysis and insights: Strong analytical skills are crucial for making data-driven decisions. A creative executive should be able to interpret data from various sources, such as web analytics, social media metrics, and customer feedback, to identify trends, opportunities, and areas for improvement.

Customer-centric mindset: A deep understanding of customer needs, pain points, and behaviors, and the ability to translate these insights into marketing strategies that deliver exceptional customer experiences.

Collaboration and leadership: Strong leadership skills to inspire and guide cross-functional teams, as well as effective collaboration abilities to work with diverse stakeholders, such as product teams, sales, and customer support.

To find out more about me, please check out my resume and portfolio. I’d love to connect and discuss how my passion for building brands, teams and culture would be a valuable asset to the future of your company.

Let’s talk,
Gregg // greggfoster66@gmail.com