The New Wheel Branding & Launch

The New Wheel is a San Francisco based electric bike store. We developed branding along with a social media-driven launch campaign for their grand opening. The concept, “Flatten SF,” was inspired by the insight that an electric bike allows the rider to flatten San Francisco’s soul-crushing hills. Since the initial launch in SF, The New Wheel has added three more stores in the bay area using the branding we created.

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New logo and stationary

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Proprietors and new logo mark

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Interactive posters

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The first 50 bike purchasers get a New Owner’s Kit including the posters and an invitation to the Scenic Glide – a mashup of San Francisco’s 49-Mile Scenic Drive with bikes from The New Wheel. 

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Twitter teaser campaign posters that were rotated in the shops window during the weeks leading up to the grand opening. Those who tweeted winning answers also received the posters and an invitation to the Scenic Glide. 

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